If you have a local fitness, health or wellness business, be sure to get involved in community events. This is a great way to increase awareness, win customers, build strong bonds, create long-term loyalty, and build a better community all at the same time!
There is no substitute for interacting with potential customers face-to-face. As a smaller local business, you understand the needs, wants and opinions in your community. This gives you a unique edge over the larger, national businesses. Be sure to pick events that will attract your target audience.
Here are a few ideas for you to consider.
1. Teach a class
If you have special knowledge about a subject, offer to teach some free classes in your community. Are you a personal trainer? Teach a class about safe weight lifting techniques. Are you a nutritionist? Teach a class about how to select healthier foods at the grocery store. Are you a wellness coach? Teach a class about how to make healthier lifestyle choices. You’ll be surprised how fast your name will get out there as the expert “go-to” person.
2. Sponsor a local event
Sponsoring a local event is a great way to connect your business with a good cause. You’ll get some advertising and you might even be able to speak at the event. Just remember to go easy on your sales pitch. Keep your focus on delivering value and building brand awareness for your business and the cause you’re promoting.
3. Host a networking event
You can bring local businesses together and create a social network of people who can use each other’s services. You can help businesses find each other and build strong relationships. This will provide great opportunities to learn about other local businesses and how you can help each other.
4. Partner with a nonprofit organization
Be the go-to person for a nonprofit in your community. Offer your services at discounted or pro-bono rates and you’ll be noticed. Keep in mind that the board of directors at nonprofits is usually made up of people who hold power and influence over the local community. So, if you do a great job for them, it can lead to recommendations and more local “paying” business for you.
5. Give a free workshop or seminar
You can help people in your local community by giving them useful information and the opportunity to ask questions. Speak about the benefits of exercise or good health. Give a fitness boot camp or a yoga relaxation day. Don’t be pushy about your services or give too much sales talk. Remember, the focus is on helping your prospects and providing them with real value.